Platinum Equity Sells Valpak to AmatoMartin

LOS ANGELES (Dec. 4, 2023) – Platinum Equity announced the sale of marketing and advertising solutions provider Valpak to AmatoMartin, a privately held investment holding company.

Valpak, based in St. Petersburg, Florida, is a leader in omnichannel media and direct marketing solutions for local businesses and national brands. The company is trusted by 34,000 businesses to drive lead generation and brand awareness through direct mail and digital advertising solutions.

Valpak will join Clipper Magazine in AmatoMartin’s portfolio.

Platinum Equity acquired Valpak as a corporate carveout from Cox Media Group in 2017.

Under Platinum Equity’s stewardship, Valpak invested in new growth initiatives and worked with the management team to transform the business from primarily a franchise-owned marketing organization to an omnichannel model focused on delivering new products and technologies to the market.

As a result of the collective efforts, Platinum Equity believes Valpak is well positioned for success as part of the AmatoMartin/Clipper team. 

Solomon Partners served as exclusive financial advisor and Squire Patton Boggs, LLP served as legal advisor to Valpak. Salem Partners served as financial advisor to AmatoMartin.

About Platinum Equity

Founded in 1995 by Tom Gores, Platinum Equity is a global investment firm with approximately $47 billion of assets under management and a portfolio of approximately 50 operating companies that serve customers around the world. Platinum Equity specializes in mergers, acquisitions and operations – a trademarked strategy it calls M&A&O^® – acquiring and operating companies in a broad range of business markets, including manufacturing, distribution, transportation and logistics, equipment rental, metals services, media and entertainment, technology, telecommunications and other industries. Over the past 28 years Platinum Equity has completed more than 450 acquisitions.

About Valpak

Valpak is the nation’s premier direct mailer, trusted for more than 55 years by thousands of local and national businesses. We drive sales and brand awareness through easy-to-measure, results-oriented advertising solutions that work. Our network of nearly 140 local offices provides unparalleled customer service and market knowledge to business owners in 42 U.S. states. Each month, our Blue Envelope of savings mails to more than 41 million demographically targeted households, and we offer a diverse suite of additional, fully customizable solutions driven by best-in-class data and targeting capabilities. Contact us today at valpak.com/advertise or connect on Twitter: @Valpak and Facebook: @ValpakAdvertising.